Latest Articles

Ferrari’s Fat Margins

Laughing all the way to the bank In recent years Bloomberg and others have reported on Ferrari’s very healthy profit margins, which average in the region of $70,000 to $80,000 per car. Ferrari […]

READ MORE

Reliving the Moment

Our story begins in 1984 at a time when Ferrari North America had their headquarters on Katella Avenue in Los Alamitos, a suburb in Orange County. At that time California Highway Patrol officer […]

READ MORE

Supercars by the Sea

The shift to Supercar Sundays I’ve been going to collector car shows since the early 1970s, having traveled to shows across the US, Canada, Mexico, Europe and Asia. Over those four decades it’s […]

READ MORE

Australia, Asbestos and the International Maserati Gathering

Readers of this column might remember “Australia, Asbestos and Collector Cars” from July 15th of last year, click here for the link. That column explained that in 2003 the Australian government issued a zero-tolerance ban […]

READ MORE